Built on Experience.
Designed for Growth.

A proven executive perspective

Leadership across complex operating environments.

Rubin's career spans corporate financial services and card operations at American Express, as well as healthcare, telehealth, and high-growth businesses at MDLIVE and Thirty Madison/Nurx.

That experience brings together the operating discipline required to manage complex organizations with the adaptability growing businesses need as their teams, customers, and systems evolve.

Why TrueScale

Growth often moves faster than the systems supporting it.

Rubin has repeatedly seen processes strain, managers absorb responsibility without the right infrastructure, decisions slow, and leadership teams spend too much time solving recurring problems.

He founded TrueScale to give growing organizations experienced executive leadership that can identify the constraint, strengthen the operating foundation, and lead implementation—not simply recommend change.

A broader leadership bench

Experienced professionals aligned to the work.

TrueScale brings together operational expertise to support the needs of each organization. Clients gain a flexible way to access senior leadership and supporting capabilities without the fixed expense and long-term commitment of building a comparable full-time executive team.

Commercial growth experience

Strategic partnerships that move toward revenue.

Rubin's broader work includes independent, executive-level commercial advisory and business development engagements. Through TrueScale Advisory, he supports sponsorship development, strategic partnerships, brand commercialization, media and promotional opportunities, and new revenue initiatives while keeping the work grounded in the scope and accountability of each engagement.